Brinks Home Security approached us after they had gone through a restructure and acquisition, seeking a rebrand and campaign to bring awareness back to this legacy company in the home security space. I worked alongside designers, creative teams and production to establish a new look and feel for Brink Home Security that highlights the confident, empathetic, candid and lighthearted voice they wanted to represent.

The Brinks Home Security brand operates with the highest caliber of care and relentless dedication to rigor, precision, discipline, and excellence. Our design system takes these values into consideration in order to execute an effective and precise solution every time, regardless of the task. Each element in this system is chosen with purpose, even those that were intentionally excluded. The resulting brand image conveys a bold, yet clear and straightforward approach, inspiring trust by connoting competence, command, and clarity – just like the feeling of making your bed every day.

Our campaign extended from our rebrand to bring back awareness to Brinks Home Security and their expertise. We know that for most people, being sure about security isn’t good enough. When you set your alarm at night it’s not enough just to be sort of sure that you can count on it. It’s not all right for there to be even one iota of doubt in your mind. Because your home is a gateway to the things you cherish most. That’s why you don’t just want to be sure. You want to Be Sure Sure.