Gioia Artisanal Gelato
Desserts are always a fun concept for a brand identity, and gelato felt like a good path to that I have not explored before. The project had a lot of freedom, since we were able to pick any industry for our new identity. I like how authentic Italian gelato shops can feel in America, and wanted to create a fun an upbeat gelato shop. All natural ingredients, made in-house, and customers could even buy pints to take home. Using the idea of joy, I brought a possible future venture of mine to life.