Dai Kaiju Baga
What do you get when you take an iguana and a hamburger? A food truck identity. After picking an animal and number at random, I decided to create a Japanese-American fusion burger truck. The identity is influenced by the mutant iguana, Godzilla. Exploring Kaiju films and Japanese culture led to a lot of energetic and playful ideas for the food truck. Getting to use Kanji characters throughout the brand and playing with pattern to create a fun, exciting food truck makes me want to open up my own, right now.