After Trump cut the advertising budget for the Affordable Care Act by 90%, we had to figure out a way to make up for that loss and make sure people would know about how and when to sign up for affordable health coverage. What began as a call to the industry, a few social posts and a toolkit, turned into a major effort backed by advertising and media agencies around the country with national TV, billboards in Times Square and record-breaking sign-ups for health care. Even everyday Americans helped spread the word by using our Facebook Frame. The Coverage Coalition reached over 100 million people in the month and half campaign period. But the good news didn’t stop there. In the first week, enrollments were up 179% over 2016. The second week, enrollment was up 60%. In fact, every week of open enrollment was up over previous years.
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Designers: Elena Woznick, Corey Thomas, Chris Kelley, Roger Bova
Creative Directors: Brad Phifer, Zoe Kessler
Account: Kate Callendar
Strategy: Lynn Chu, Amanda Perring
Website Development: Owen Weeks